Step 1: Product/Service Evaluation

To be in HIP’s portfolio, Product Partners must pass a rigorous evaluation process; HIP’s selection criteria include, but are not limited to, the following:

•  Does the Product/Service Solve an Existing Problem in the Healthcare Space?
• What are the Product Partner’s Executive Team’s Credentials and Experience?
• Does the product/service meet one or more of HIP’s “Product Impact Criteria” by:
  • Improving Patient Care
  • Increasing Healthcare Providers Revenues
  • Improving Healthcare Providers’ Operating Efficiencies

Step 2: Sales & Marketing

As a HIP portfolio company, Product Partners enter the HIP “Strategic Partner Distribution Network”, a professional sales network that will provide new business opportunities in identified, addressable markets such as:

• Physician Practices
• Accountable Care Organizations (ACO)
• Clinically Integrated Networks (CIN)
• Health Systems
• Nursing Homes
• Skilled Nursing Facilities
• Federally Qualified Health Centers (FQHC)
• Employers/Plan Sponsors

Step 3: Ongoing Field Service to the Product Partner’s Customers (end users)

After a sale is made, the HIP Field Service model is an effective enhancement to the financial success of the Product Partner by HIP Field Service Professionals supporting the ongoing service to the customers (end users):

• Product/Service Implementations
• Product/Service Training
• Ongoing Customer Relationship Management
• Troubleshooting Customer Problems
• Continuous (“real time”) Customer Feedback to SPPs

Step 4: Consulting Services

If selected into the HIP Product Portfolio, HIP provides the following Consulting Services (representative sample) to help Product Partners succeed:

• Business Plan Alignment
• Financial Model Optimization
• Operations Design & Execution
• Sales & Marketing Strategy and Tactics
• Technology Roadmap
• Innovation Commercialization
• Executive Coaching

Step 5: Access to Capital

HIP Capital helps its Product Partners source capital to further fuel their growth. Our Product Partners have access to HIP Capital’s:

• Strong Relationships with Institutional Investors, Family Officers, and Individual Accredited Investors
• Industry and Subject Matter Expertise
• Deal Negotiation Insight and Experience
• Flexible Fees (project vs. hourly-based)